A Green Take on an NYC Classic 🍃

There’s mac & cheese… and then there’s Besto S’MAC — a limited-edition collab that’s here to turn NYC’s cheesiest comfort food into something cleaner, greener, and just as craveable.

We teamed up with S’MAC, the East Village OG that’s been serving legendary mac & cheese for 19 years, to create a better-for-you twist on their iconic dish. The result? Creamy, cheesy, herbaceous comfort — with none of the stuff you don’t want.

The Besto S’MAC swaps heavy add-ins for vibrant, fresh flavors, starring:

• 🌿 Nut-free, seed oil-free Besto — our signature pesto made with basil, spinach & apple cider vinegar

• 🥦 Roasted broccoli for the perfect bite and extra nutrients

• 🧀 Provolone & manchego for that melty, rich finish

• 🌱 Gluten-free options available

• 💚 100% vegetarian

It’s mac & cheese reimagined: bright, comforting, and surprisingly good for you.

The Story Behind the Collab 💚

It all started with two founders:

• Sarita — the powerhouse behind S’MAC, who’s been perfecting mac & cheese since 2006.

• Kaureen — founder of Besto, the first-of-its-kind nut-free pesto that’s redefining clean, flavorful eating.

When we met, we knew there was magic to be made. Combining Besto’s bold, fresh flavor with S’MAC’s cheesy expertise felt like the perfect mash-up — and so, the Besto S’MAC was born.

The First Tastes 🌱

Before it hit the menu, we invited some of our favorite foodies, wellness lovers, and allergy-conscious creators to try it. From the first bite, the reviews were glowing — flavorful, fresh, and totally unexpected (in the best way).

Even gluten-free friends had their moment: influencers @nycbutglutenfree (NYC) and @girlwithnogluten (Miami) gave their seal of approval to the gluten-free Besto S’MAC, loaded with broccoli, manchego, and of course… Besto.

Get It Before It’s Gone 🍃

💚 Available August 7–31 at S’MAC East Village

📍 197 First Ave, New York, NY 10003

Order for pickup, delivery, or come by in person and dig into the mac you never knew you needed.