It was a normal Saturday morning in New York City. I walked out of my yoga class, dreading to check my phone, preparing myself for a billion work emails (welcome to startup life). Instead, I saw an influx of orders pouring in. We always have orders, but this time it felt different — so many new states, it honestly felt like magic ✨ Then I spotted one checkout note in the “How did you hear about us?” box: The Today Show.

I nearly dropped my phone. A quick Google search later… bam — turns out The Today Show featured Besto in their Fall Essentials Trend Report!!! Eeep 🥹 Forever grateful to The Today Show, NBC News & to customer #2325 for filling out that little box 💚 Check out the full article here.