Besto at the Summer Fancy Food Show: A Debut to Remember 🌱✨

And just like that…

Besto made its debut as a first-time exhibitor at the Summer Fancy Food Show, hosted by the Specialty Food Association.

It’s surreal to think that this time last year, Besto wasn’t even a business — just an idea, a craving, a dream. Fast forward six months from our official launch, and we found ourselves standing proudly among some of the most iconic names in the food world, showcasing our one-of-a-kind pesto at one of the biggest food expos in the country.

Trust Your Gut — Always

If there’s one thing this journey keeps teaching us, it’s the power of trusting your instincts and going against the grain. Just three days before the show, we had a collective realization: Why were we setting up our booth like everyone else? Why were we offering the same sample in a plastic cup, when Besto is anything but ordinary? 

So we scrapped our original plan and built something better. Something interactive. Delicious. Elevated. Real. We created a grazing table experience that captured the versatility, vibe, and ethos of Besto — bold flavor, vibrant energy, and inclusive, clean ingredients.

Besto Is More Than a Pesto — It’s a Lifestyle

We designed our booth for everyone Besto was made for:

• The hostess planning the perfect apps
• The wellness freak who needs a quick, clean fridge fix
• The parent searching for an allergy-friendly dinner solution
• The housewarming guest bringing wine and something special

Besto’s got you covered.

To every buyer, retailer, and industry insider who visited our booth — thank you. We hope you got a true taste of what Besto is all about: bold flavor, clean ingredients, and a whole lot of heart. 💚

We’re beyond grateful to be growing this community of besties, one jar at a time.