Besto at the 7th Annual NYC Women Work F#cking Hard Event

I was incredibly honored to be invited to the 7th annual NYC Women Work F#cking Hard (WWFH) event this past week — hosted by the powerhouse duo Lindsay Shookus and Kristin Merrick ✨

WWFH is so much more than just an event. It’s a bold, inspiring community of female founders, business owners, creatives, and leaders—women who show up for each other, uplift one another, and collaborate with intention. It’s about real connection, meaningful amplification, and doing it all with heart 🤍

This year, we had the privilege of featuring Besto alongside an incredible lineup of female-founded brands. The response was beyond anything we expected — from in-the-moment raves to follow-up emails saying “I’m hooked,” it was surreal to witness how deeply Besto resonated with attendees. Seeing people discover our nut-free, seed oil-free, gluten-free pesto and immediately want to share it with others was a true full-circle moment. 🌱

A huge thank you to Alida Zimmerman and Olivia Petrella for your warmth, thoughtfulness, and impeccable attention to detail. You made the night unforgettable — and thank you for the new headshots, too 😉

Feeling deeply grateful to be surrounded by such powerful, passionate women. Until next time! 🫶🏼